Negotiations

DSEG is renowned for its sales expertise, successfully negotiating contracts with a cumulative value in excess of $700 million. Pitching and negotiating major sponsorship, media and other commercial transactions is the foundation of our business, having achieved significant global success across:

• Major sports, entertainment and media groups
• Leading venues and promoters
• Sports leagues and teams
• Celebrities and personalities
• Major corporations
• Government at all levels

We provide our clients with sales advice including areas such as inventory structure, sales and negotiations strategy, media integration and activation. We also act as a sales agent for blue chip inventory and negotiate major contracts for rights holders, celebrities, corporations and governments.

Advice

DSEG provides strategic advice to a range of rights holders, governments, media and blue chip companies. We have developed a reputation for delivering exceptional business outcomes by:

• Working closely with our clients to fully understand their strategic issues
• Helping clients meet business challenges by establishing and exploiting competitive advantage
• Improving client revenue generation through intelligent structuring of available inventory and implementing new sales models
• Optimising ROI through leverage, cost minimisation and improved investment strategies
• Utilising market knowledge including consumer traits, corporate marketing budgets, shifts in advertising and socio-economic factors to assist commercial strategies

Talent

DSEG assists a select group of high-profile celebrities across sport, media and entertainment; managing their careers through tailored service offerings.

We work collaboratively with our talent, shaping their individual strengths into services that add value to brands and right holders and provide optimum returns for clients.

We also work with our celebrity clients to:

• Build and protect their brands;
• Negotiate and manage employment, appearance and sponsorship contracts;
• Provide mentoring, advice and issues management; and
• Create, implement and nurture long term, post-career strategies

Out talent consists of quality individuals who can value add to organisations through their unique abilities, skill and insights.

Content

DSEG creates engaging, memorable and high quality content. We aggregate talent (including DSEG Talent) and knowledge from within our network to create, produce and monetise unique commentary and colour-based information from sport, media and entertainment.

From self-publishing to collaborating with best-of-breed partners, DSEG operates across all forms of media, creating content that appeals to consumers, media partners and potential investors.