Negotiations

DSEG is renowned for its sales expertise, successfully negotiating contracts with a cumulative value in excess of $700 million. Pitching and negotiating major sponsorship, media and other commercial transactions is the foundation of our business, having achieved significant global success across:

• Major sports, entertainment and media groups
• Leading venues and promoters
• Sports leagues and teams
• Celebrities and personalities
• Major corporations
• Government at all levels

We provide our clients with sales advice including areas such as inventory structure, sales and negotiations strategy, media integration and activation. We also act as a sales agent for blue chip inventory and negotiate major contracts for rights holders, celebrities, corporations and governments.

Advice

DSEG provides strategic advice to a range of rights holders, governments, media and blue chip companies. We have developed a reputation for delivering exceptional business outcomes by:

• Working closely with our clients to fully understand their strategic issues
• Helping clients meet business challenges by establishing and exploiting competitive advantage
• Improving client revenue generation through intelligent structuring of available inventory and implementing new sales models
• Optimising ROI through leverage, cost minimisation and improved investment strategies
• Utilising market knowledge including consumer traits, corporate marketing budgets, shifts in advertising and socio-economic factors to assist commercial strategies

Content

DSEG creates engaging, memorable and high quality content. We aggregate talent (including DSEG Talent) and knowledge from within our network to create, produce and monetise unique commentary and colour-based information from sport, media and entertainment.

From self-publishing to collaborating with best-of-breed partners, DSEG operates across all forms of media, creating content that appeals to consumers, media partners and potential investors.

Ventures

DSEG actively seeks opportunities to invest in businesses that complement its core expertise, networks, market interests and future directions.

We take a shareholding position through:

• Direct investment
• Provision of services
• Activation of our network
• Shareholder involvement

All Ventures are targeted to maximise DSEG’s unique position in the sports and entertainment marketplace and grow its interests across the globe.