AFL is the most popular sport in Australia, commanding significant audiences and outstanding corporate support. DSEG represents the commercial interests of the peak representative body for AFL players – the AFL Players Association.

DSEG has assisted AFLPA to create innovative commercial opportunities for companies seeking a presence in AFL. Traditionally, companies wishing to access the AFL’s mass market following have been confined to purchasing rights owned or controlled by the AFL, stadia and clubs. AFLPA now offers an alternative or complementary solution through access to high profile AFLPA events (such as the MVP Awards night) and aggregated rights of current or past players.

For further information on how you can grow your brand through an association with the AFLPA please contact please contact DSEG.